Feel Blue
Feel Blue

January 20, 2022

Feel Blue gets three new certifications: NATIVA™, GOTS and RWS

After Global Recycled Standard, in 2021 we completed the process of obtaining three new certifications that attest to Feel Blue’s supply chain traceability, our commitment to building an environmentally sustainable production model, and our desire to be part of an increasingly ethical and transparent value chain. These are certifications that apply to the accessories we make on behalf of clients who want to adhere to these standards.

Nativa™: quality, sustainability and traceability of wool

The brand NATIVA™ guarantees that:

  • the wool fibers we use meet high quality requirements and come from farms that work with respect for animal welfare and environmental sustainability;
  • our production processes comply with the ethical, environmental and social criteria of the NATIVA protocol.

The supply chain tracking system is controlled through Blockchain technology: each of our accessories is equipped with a QR code that allows users to view the NATIVA™ Blockchain website and learn about the entire product life cycle. 

RWS: from animal welfare to sustainable production

RWS, Responsible Wool Standard, is promoted by Textile Exchange, one of the leading international non-profit organizations for responsible and sustainable development in the textile industry. RWS is also based on the concept of a controlled value chain; in fact, every company in the supply chain must comply with the environmental and social requirements imposed by the standard. Specifically, RWS:

  • certifies that the farms from which the wool we use comes are responsibly managed in accordance with stringent animal welfare and land management criteria;
  • ensures the traceability of the entire supply chain, preserving the recognizability of materials at every stage of production.

GOTS: natural fibers from organic farming

Finally, we obtained the certification GOTS, Global Organic Textile Standard, promoted by leading international organizations in organic farming. This standard, too, defines specific environmental and social criteria that must be met at every stage of the production chain: from cultivation from the raw material, to the production and processing of textile fibers, to the marketing of finished products. In the case of Feel Blue, GOTS:

  • guarantees that the accessories we produce under the GOTS label contain natural fibers from organic farming;
  • certifies that our processes, particularly weaving, washing, ironing, labeling, and packaging, follow management patterns and procedures that comply with the requirements of the Standard;
    ensures that the chemicals we use in processing have toxicological and ecotoxicological characteristics that meet the requirements of the Standard.