At Feel Blue, we believe that transparency and traceability are essential values that must translate into concrete actions and tools — ones that make it possible for information to flow clearly, completely, and accessibly from suppliers to brands and finally to people.

From this vision comes our collaboration with Fairly Made, a European leader in fashion traceability and in the assessment of environmental and social impact — a company that today works with over 100 brands and has mapped more than 25,000 suppliers worldwide.

This partnership allows us to integrate our technical and creative expertise with an advanced digital platform, offering our partner brands a complete and measurable approach to sustainability across every stage of the production process.

A collaboration on three levels

The partnership focuses on three key areas, where our expertise intersects with Fairly Made’s technological solutions.

Traceability

A dedicated team of engineers and textile analysts collects supply-chain data through a specialized interface for suppliers. This system provides brands with full visibility over their production network, helps them comply with current and future sustainability regulations, and simplifies operational management, freeing up resources for higher-value strategic activities.

Impact measurement

The data collected is analyzed through Life Cycle Assessment (LCA) studies, providing a clear and quantitative view of the products’ environmental performance. This approach enables brands to make more informed decisions and to continuously improve their impact.

Communication

All the information is transformed into digital product passports, accessible via QR codes, links, or widgets, making each product’s journey fully transparent and allowing consumers to learn about its origin, composition, and environmental footprint.

A step forward toward a more transparent system

For more than twenty years, we have been developing textile and knit accessories for international fashion brands, supporting them through every phase of design and production.
This collaboration strengthens our ability to provide strategic and innovative support — offering concrete tools to measure, manage, and communicate sustainability in a verifiable way.

We believe that quality and responsibility are two sides of the same path.
Working transparently means creating value for the entire fashion sector, building together a shared language grounded in data, trust, and collaboration.