DPP: the Digital Product Passport

To foster a more transparent and responsible fashion industry, Feel Blue has chosen Fairly Made: a traceability platform that makes every step of the fashion production process visible.

Anticipating change:
the new European Regulation is already a reality for us.

The new European Ecodesign Regulation is set to make the Digital Product Passport mandatory for textile products.
At Feel Blue, we have already established a strategic partnership with Fairly Made, a leading European player in traceability and environmental and social impact measurement within the fashion industry. Today, its database includes over 100 brands and more than 25,000 mapped suppliers.

We have always approached sustainability through concrete actions, controlled processes, and shared responsibility. Investing in Fairly Made was therefore a coherent and forward-looking choice for us—one that we now put at the service of all our clients.

We believe that a significant reduction in the environmental impact of the textile industry can only be achieved by building a network that connects data, companies, and supply chains.
This is exactly what we do with Fairly Made.

One single platform for full supply chain traceability.

The system provided by Fairly Made enables a granular mapping of the entire supply chain, from raw materials to the finished product. This 360° visibility allows all stakeholders to work with structured, clear, and immediately accessible data—understandable both for production teams and for end consumers, thanks to a QR code integrated into the product label.

Detailed environmental impact measurement:
for truly data-driven sustainability.

The data collected through the Fairly Made platform is analysed using Life Cycle Assessment (LCA) studies, which provide clear and comparable quantitative indicators.

The system measures, among other factors:

water consumption
energy consumption
CO₂ emissions
transport-related impact
use of renewable and non-renewable resources
production methods

These analyses enable both us and our clients to identify the highest-impact hotspots along the supply chain and to guide decision-making towards continuous, concrete, and above all measurable improvement.

From the data journey to the QR code:
together, we create the digital footprint of your products.

Every time we develop a product for our brand partners:

we upload all supply chain data into the platform
suppliers mapped by Fairly Made are linked to the relevant datasets
the system processes the data using certified LCA models
the platform generates a unique QR code that constitutes the product’s Digital Product Passport
during the packaging phase, we integrate the QR code into the product label so it is immediately accessible to the end user
the complexity of the data is translated into a clear, readable language and organised within an interface that is easy for anyone to navigate
the QR code content is progressively enriched with additional information as the product moves along the supply chain

A concrete strategic advantage for our brand partners.

Our partnership with Fairly Made allows us to offer a structured and effective system for supply chain traceability through the Digital Product Passport. This enables the fashion brands working with us to:

analyse the environmental impact of their production processes, step by step
identify concrete opportunities for improvement
base sustainability decisions on real, verified data
strengthen brand credibility with the market, stakeholders, and consumers
be fully prepared for European regulations, without last-minute corrective actions
transform transparency into tangible added value for both product and brand

This is not just about regulatory compliance:
it is a long-term strategic choice.
Watch the demo

Together, we can make a positive impact

Every product leaves a footprint.
The difference lies in choosing to understand it, measure it, and continuously improve it.

The Digital Product Passport makes this footprint visible to everyone.
Through Fairly Made, we aim to provide our clients with a concrete tool to reduce environmental impact and to build more conscious, transparent, and responsible supply chains.